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Digital Marketing By Dinzei Maureen Marris

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  Digital Marketing By Dinzei Maureen Marris Meaning of Digital Marketing Digital marketing is the promotion of products, services, businesses or brands through digital platforms such as social media, websites, search engines, email and mobile applications. Examples of digital marketing platforms : * Facebook * Instagram * TikTok * WhatsApp Business * YouTube * Google * Email * Websites and blogs Steps in Digital Marketing Step 1: Identify Your Marketing Goals Decide what you want to achieve through digital marketing. Examples: * Increase sales. * Attract new customers. * Promote an educational institution. * Increase website visits. * Build brand awareness. * Advertise a new product or service. Step 2: Identify Your Target Audience Your target audience consists of the people most likely to be interested in your products or services. Consider: * Age group * Location * Interests * Educational background, where relevant * Needs and challenges * Spending preferences Example : A tutori...
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Social Media Video Creation Steps by Dinzei Maureen Marris

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Social Media Video Creation Steps by Dinzei Maureen Marris   Step 1: Open CapCut Open the CapCut app on your phone. Tap New project. If CapCut requires you to select media, look for Text, Templates, or another available option that lets you start without importing photos. If your version does not allow a blank project, use a plain-colour background or create a text-based video using the available tools. Step 2: Choose the video format Open the editing workspace. Find Ratio, Canvas, or Format, depending on your version. Select 9:16 for WhatsApp Status, TikTok, Instagram Reels or Facebook Reels. Choose a plain background colour, such as navy blue, white or black. Step 3: Add a background Look for Canvas, Background, or Colour. Select a solid colour or gradient if available. Extend the background to cover the duration of the video. Step 4: Add your text Tap Text. Select Add text. Type your opening message. Choose a readable font, colour and size. Position the text in the centre of the...
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Poetry: Touch and Go Stevie Smith

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 Touch and Go By Stevie Smith  Stevie Smith was an English poet and novelist known for combining simple language, unusual imagery, humour and serious reflections on human life. Her poetry often explores human vulnerability, suffering, uncertainty and the difficulties people face. The poem Touch and Go presents a symbolic struggle in which a man tries to emerge from the mountains but is hindered by his tail. The man can be interpreted as representing humanity struggling to move beyond primitive instincts and towards progress.  Summary of the poem The poem describes a man attempting to come out of the mountains. However, his tail is caught, making his progress difficult. The speaker observes his struggle with sympathy and concern, while other figures appear unwilling to help him. Despite his difficulties, the man eventually begins to move. The speaker remains uncertain about whether he will succeed. The poem explores the challenges of human progress, the struggle to overcom...
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IGCSE Speech Writing By Dinzei Maureen

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  Speech Writing Definition of Speech Writing A speech is a formal or informal talk delivered to an audience for a particular purpose, such as informing, persuading, entertaining, motivating or commemorating an occasion. Speech writing is the process of organising ideas into a structured piece of writing intended to be delivered orally to an audience. Conventions of speech writing are the accepted rules and practices that guide the organisation, language, tone and presentation of a speech. Read both texts, and then answer Question 1 on the question paper. Text A The following text is an article about the use of technology for learning. In recent years, teachers of young children in some countries have been putting a new  emphasis on printed books, quiet reading time and handwriting practice and devoting less time to tablets, independent online research and keyboard skills. The return to more traditional ways of learning is a response to experts questioning whether a hyper‑digi...
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Speaking Skills By Dinzei Maureen Marris

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  Speaking Skills By: Dinzei Maureen Marris Learning Objectives As the lesson progresses, learners should be able to: * Explain what effective speaking means. * Identify at least five features of effective speaking. * Organise ideas logically when speaking. * use appropriate tone, vocabulary, pace and pronunciation. * Respond to questions with relevant explanations and examples. * Deliver a short oral presentation and evaluate their performance. Introduction   Task 1: Speak on this image for one minute. * What can you see? * What might be happening? * Why are they pouring the food into a bowl? Task 2: Continue  this story... " When I arrived at the International conference, I immediately realised that something unusual had happened. Speaking Skills Speaking skills are the abilities required to communicate ideas, opinions, information, experiences and emotions clearly, appropriately and effectively through spoken language. Speaking is not simply producing words. An effec...
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